Microsoft Holiday Look Book 2012
A visual catalog is brought to life with inspiration-themed images
The Challenge: Every year, Microsoft promotes a range of products to drive sales for their most important selling season. They needed to break through the clutter of traditional advertising channels in order to draw attention to a suite of flagship products across a range of business units.
The Solution: The Holiday Look Book is a web-enabled, natively shareable, responsive app allowing customers to explore and directly purchase Microsoft’s best gear. A collection of original photography reflected the inspiration each brand team found in the development of their products.