Pegasystems GO! Global Brand Campaign

STUCK IN NEUTRAL
As we all adjusted to life during the pandemic, a sense of stagnation was palpable. We were stuck at home, uncertain of our situations, and unable to go, well, anywhere. Many businesses, too, were idling in the face of so much change. They were trying to manage what they could control, but unsure how to navigate the next chapter of their digital transformation.

ACCELERATED SUCCESS
To shatter stagnation, we fired on Pegasystems GO! Careening out of the gate full of vibrant colors and undeniable energy, this new brand identity encourages our clients to go as far and as fast as they can in the direction of a superior future. The tone encourages folks to take advantage of their potential and head toward bigger results and greater efficiency at top speed

RESULTS
The GO! campaign landing page was the most-viewed site page in H2 2021, surpassing even Pega’s homepage. Traffic increased 236% between Q3 and Q4 as paid media drove traffic with CTRs as high as 4.21% and an overall average of 0.49%. Time-on-page also increased quarter over quarter, with an average of 5:45 in Q4. In that time, nearly 600 visitors registered for one of our consideration webinars. This further illustrates GO!’s effectiveness in both raising awareness and driving consideration among our target audience.