Pega’s “Future of Work” Content Program
Moving Beyond Surface-Level Content
The Challenge
Before 2020, Pega’s content marketing followed a familiar formula—product-focused assets, thought leadership that often skimmed the surface, and campaigns that blended into the crowded B2B landscape. While these efforts generated engagement, they weren’t breaking through.
Then, everything changed.
Pega’s first Future of Work research report launched—and immediately outperformed every content asset we had ever created.
📈 13x higher engagement than any previous content across all formats.
This wasn’t just another whitepaper—it was a data-driven, insight-rich report that provided real value to customers. It didn’t just summarize trends; it revealed new insights that business leaders could act on.
Rather than move on to the next big idea, we doubled down and turned this breakthrough into a scalable content engine that would fuel our brand for years to come..
The Solution: Turning Research into a Content Powerhouse
Instead of treating the Future of Work report as a one-off success, we expanded it into a strategic, insight-led content ecosystem that provided continuous value to our audience.
Expanding the Research Series – We built a Future of Work research portfolio, creating reports that spoke directly to key audiences:
IT: The evolving role of automation and AI in IT transformation.
Operations: How businesses can streamline workflows and adapt faster.
Customer Service: The future of customer engagement in a digital-first world.
Marketing: The shift toward hyper-personalization and AI-driven decision-making.
Building a Content Portfolio Around Research – Research didn’t just sit as a standalone asset. It became the foundation for an entire content strategy, fueling:
Blog posts that unpacked key findings and industry implications.
A dedicated podcast series featuring expert discussions on report insights.
Webinars that turned research into interactive thought leadership.
A high-end, beautifully produced thought leadership magazine (print + digital) that extended our brand presence and credibility.
Social media content that made key findings digestible, shareable, and engaging—leveraging short-form videos, infographics, LinkedIn articles, and real-time conversations to extend the impact.
Making Insight-Driven Content the Standard – The Future of Work series became a repeatable framework for content development, proving that real customer value comes from depth, not surface-level storytelling.
