The Qrew

Community-Led Growth at Quickbase

Problem

Quickbase had a dedicated customer base but lacked a structured, ongoing way to foster deeper engagement, advocacy, and collaboration beyond its annual Empower flagship event. Customers wanted:

• More technical, hands-on interactions with the product.

• Stronger peer-to-peer connections to solve real-world challenges.

• A bigger role in shaping the Quickbase roadmap.

Meanwhile, there was an opportunity to align the community with business growth—transforming it into a lead source and revenue driver rather than just a support forum.

Solution

Quickbase launched Quickbase Qrew, an exclusive customer community program designed to:

• Enable deeper engagement through training, AI integrations, and industry-specific workshops.

• Drive peer-to-peer collaboration by making it easier for users to connect and learn from one another.

• Create a structured advocacy program with the Qrew Champions initiative (launched May 2022).

• Turn community into a growth engine, leveraging organic customer engagement to drive retention and expansion.

Results

• Community doubled in size YoY, reaching 60,000+ active members.

• Engagement increased 60% YoY, reflecting a more dynamic and interactive experience.

• Nearly 1,000 Qrew Champions actively participating in the advocacy program.

• Qrew became the 5th largest lead source for marketing—without any additional marketing spend.

• Companies with active Qrew members saw 21.2% ARR growth, compared to 6.7% ARR growth for those without engaged members.

“No other tool has that sort of community feeling or access to other users so easily.”
— Tyler Kipps, Director of Data Services, P\S\L Group

By investing in customer connection and empowerment, Quickbase turned its community into a powerful business driver, proving that engaged users don’t just stick around—they fuel long-term growth.